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Prepared for Bright Estate Agents
Everything we can make for Bright.
Prepared for
Tristan Rowland · Bright Estate Agents
Prepared by
Savannah Barber · LOVR
Year
2026
One thing we noticed first

Lantern was the most viewed home in Australia.

405
Views on Bright’s own post about the house.
24,763
Views on the same house through the realestate.com.au channel.
237 · 265
Likes and comments on a Brisbane property page you already pay as a platinum partner.
The read

It broke the Redcliffe record and you sold it. Demand is not the question. Almost all of that attention was met somewhere other than on Bright.

The position

An audience you have already paid for, and do not yet own.

Attention at that scale needs somewhere of its own to land. The pieces that catch it are the same pieces that win you the next listing.

What you said about Dave Roberts is the whole thing. Place did not grow on advertising. It grew because someone held the line on how it looked and how it sounded until the brand did the arriving before the agent did.

So this is not a list of print. It is one visual language and one voice, applied across everything below, so a result in Wavell Heights earns you the appraisal in McDowall.

01 · Winning the listing

The room where the listing is actually won.

  • Pre listing kit
    The piece that does its work before you walk in. Ours run 12 to 16 pages, spreads and single pages, taken to print ready artwork.
  • Capability statement and pitch document
    The longer form argument for Bright, for the vendors who want to see the whole business before they commit.
  • Agent profile cards
    Per agent, so John, Matthew, Christian, Liam, Nick and Rodney read as one house rather than six people sharing an office.
  • Recent sales and testimonial cards
    Proof in the hand, refreshed as the results land.
  • Suburb and market reports
    Designed to your brand rather than pulled from a portal template.
02 · Running the campaign

What carries the home to market.

  • Vendor listing kit
    What sits on the bench for the length of the campaign. The piece the vendor shows their family.
  • Property brochures
    Four page through to long form, for the homes worth naming the way Lantern was.
  • Information memorandum
    For the homes and projects that warrant a considered document rather than a flyer.
  • Open home brochures
    The piece that leaves with every buyer through the door.
  • Signboards
    Your most seen asset, designed as a brand surface rather than a photo with a phone number.
  • A frames and flags
    Open home and auction, matched to the boards.
  • Just Listed and Just Sold cards
    The drop that turns one result into the next appraisal.
03 · Holding the suburb between listings

So the next appraisal comes to you.

  • Newsletter, print and email
    The cheapest way to stay in a suburb when you have nothing to sell there this month. Built as a recurring format so it never starts from scratch.
  • Market and suburb updates
    Your six suburbs, your numbers, your name on the analysis rather than the portal’s.
  • Letterbox drops
    DL and A5 pieces designed to be kept rather than binned.
  • Database email templates
    Set up once so the office can send to brand without designing anything.
04 · The Bright brand itself

The everyday surfaces.

  • Stationery suite
    Business cards, letterhead, email signatures, with compliments slips and sleeves, document folders.
  • Thank you and congratulations cards
    The handwritten follow up, on something worth keeping.
  • Portal profile design
    realestate.com.au and Domain, agency and per agent.
  • Social profiles and highlight covers
    The first thing a vendor sees when they check you out at nine at night.
  • Templates your team can run
    Built so the office produces on brand work without coming back to us for every post.
05 · Rentals and property management

The half of the business nobody writes for.

  • Landlord appraisal kit
    The rental equivalent of the pre listing kit, and almost no agency in Brisbane has one.
  • Property management capability piece
    What wins a portfolio off another agency rather than one property at a time.
  • Rental booklet and tenant welcome
    The pieces that make the management side feel like the same business as the sales side.
Worth saying

Samantha’s rent roll is an asset that compounds quietly, and it is the part of an agency most likely to be marketed with whatever the software came with.

06 · Where this goes

Everything else we do, once the language exists.

  • Photography
    Property, agent portraits and team. Half day or full day, edited and colour graded.
  • Video and cinematography
    Brand film, listing films, reels and cinematic vignettes.
  • Social strategy and content
    Creative direction, content pillars and a written month of posts, run by us or handed to your team.
  • Ad design and activation
    Creative made for Bright and run properly, rather than the portal’s syndicated listing product.
  • Websites and landing pages
    Campaign pages per listing or per project, built to capture rather than to look at.
  • Systems and data
    Every enquiry from ads, socials, portals and the site landing in one place, tagged and followed up automatically.
How we work

A menu, not a package.

Nothing here is a set tier you have to buy whole. We build the direction once, then you take the pieces you need in the order you need them, the same way you would run a campaign to suit a home rather than treat every one the same.

Most agencies start with the logo and stop at the website. We would rather start with the piece that wins your next listing and work outwards from there.

Tell us what you want

Tick anything you want us to scope.

Winning the listing
Running the campaign
Holding the suburb
The brand itself
Rentals
Beyond print
The next step
You have built the results. This is the part that makes them keep working after the sign comes down.
Prepared by LOVR for Bright Estate Agents
Savannah Barber · Creative Director · savannah@lovr.agency